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WWE Network is a subscription-based video streaming service owned by WWE, using the infrastructure of Major League Baseball Advanced Media. The concept was originally announced in 2011. On January 8, 2014, WWE announced the network would launch on February 24 in the United States. The company stated on July 31 that the service was expected to go live in Australia, Canada,New Zealand, Hong Kong, Singapore, Mexico, Middle East, Spain, Turkey, Nordics and the North Africa, among other countries starting on August 17. It was unexpectedly made available in the UK and Ireland a week earlier than planned, on January 13, 2015, after a delay from the previous November. The network consists of both a 24-hour linear streaming channel and on-demand programming from WWE’s library.
In September 2011, WWE officially announced plans to launch the network in 2012 as a pay-TV channel. WWE then conducted a survey asking people if they would pay for the Network if it were a premium channel. In an email sent to WWE fans who might be interested in the WWE Network, WWE surveyed fans for their thoughts about the WWE Network airing WWE’s pay-per-views to subscribers for no additional charge. The survey also noted that feature repeats of Raw and SmackDown, as well as footage from World Championship Wrestling (WCW), Extreme Championship Wrestling (ECW), National Wrestling Alliance (NWA),XFL, Smoky Mountain Wrestling (SMW), American Wrestling Association (AWA) and WWE movies would also make the lineup. Original programming was also noted in the survey.
As the result of an online poll, WrestleMania Rewind was chosen as a name for a new WWE Network show on October 17, 2011. The original launch date was set for April 1, 2012, which would have coincided with WrestleMania XXVIII, and WWE’s official website featured a countdown clock that would have expired on April 1. The clock was quietly removed, and the network did not launch as advertised. WWE chief marketing officer Michelle Wilson allayed fears about the future of the WWE Network, saying “There will be a WWE network in some shape or form. We are in late-stage negotiations with distributors”, and confirmed that WWE Legends’ House had been filmed. In April 2013, WWE had switched plans and aimed to release the WWE Network as a premium pay-TV outlet, with a potential price of $15 a month.
On Old School Raw in January 2014, WWE ran teasers promoting an announcement on January 8 at the Consumer Electronics Show in Las Vegas, later confirming that the announcement concerned the WWE Network. At the Consumer Electronics Show, WWE revealed a comprehensive plan which would see a launch date of February 24, 2014 in the United States. WWE Classics on Demand closed on January 31, 2014 to make way for the WWE Network. A free trial period was offered during the week of the launch. The logo initially used for the WWE Network eventually became the standard logo used by the WWE corporation in August 2014.
In April 2014 ahead of WrestleMania XXX, the Network received acclaim, with the New York Times saying that WWE had “positioned themselves on the cutting edge of Internet television.” Later that month, the company announced that the network had 667,000 subscribers, short of the one million subscribers they needed to break even. As WWE’s stock fell 50% the following month, Forbes described low subscription numbers as being of “additional concern” for investors after WWE’s underwhelming NBCUniversal renewal deal. WWE offered a second free preview week of the WWE Network, which started July 7, in an attempt to sign new subscribers. A second report released at the end of July indicated that the network had reached 700,000 subscribers. WWE’s goal was to reach one million subscribers by the end of 2014
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