Sky Sports 3

Sky Sports 3

Sky Sports 3

On 16 August 1996, Sky Sports 3 was launched. The launch promotion involved many top sporting figures such as Dennis Bergkamp and Ryan Giggs to help the launch of the channel. Sky Sports also acquired the rights to Scottish football and the Coca-Cola Cup.

Sky Sports 3 mainly broadcasts Tennis and American sporting events such as the NFL and WWE.

Sky Sports is a group of sports television channels operated by the satellite pay-TV company Sky plc. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from The Football League in 1992.

Sky Sports 1, 2, 3, 4 and 5 are available as a premium package on top of the basic Sky package. These channels are also available as premium on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. Sky Sports News HQ is provided as part of basic packages. Sky Sports is perhaps best known for its Premier League football coverage. The Sky Sports network is managed by Barney Francis.

Sky Sports 1 HD launched on 22 May 2006 as Sky Sports HD, and airs live cricket, Premier League and The Football League as well as English Premiership and Super LeagueRugby. The 2008 Ryder Cup was also screened in HD.

In July 2006, Sky Sports HD2 launched on Sky Digital channel 409, at the same time Sky Sports HD1 moved to channel 408, with Sky Sports News switching to channel 405. There was also a HD version of PremPlus, called PremPlus HD, which broadcast on Sky channel 483 until the football session ended. It was briefly branded Sky Sports HDX and used to broadcast other Sky Sports content in HD, before it ceased broadcasting.

HD broadcasts of rugby league’s Super League began from the start of the 2008 season in February 2008. Super Bowl XLI marked the first NFL broadcast in HD in the UK; additional NFL games in HD have since been phased in. Monday Night Football, Thursday Night Football, Thanksgiving Day games and the NFL Playoffs were shown in HD from 2008.

Sky Sports HD3 launched on 17 March 2008, to coincide with WWE’s first UK HD broadcast. The channel broadcasts a large quantity of WWE and golf.

Sky Sports HD4 launched on 29 April 2010.

Due to an Ofcom review of premium services, Sky Sports HD1 and HD2 launched on the Virgin Media platform on 2 August 2010. This marked the first time that Sky’s HD programming was shown via a rival service. Smallworld Cable added Sky Sports HD1 and HD2 in the first quarter of 2012. UPC Ireland added Sky Sports 1 HD and 2 HD along with Sky Sports News HD on 16 August 2012.

Sky Sports News HD launched on 23 August 2010. It was re-branded as Sky Sports News HQ HD on 12 August 2014 along with the standard channel.

On 1 March 2012, the HD channels were given a minor re-brand, with the ‘HD’ moving to the end of the channel names, for example Sky Sports 1 HD instead of Sky Sports HD1. Sky Sports F1 HD launched on 9 March 2012.

Sky Sports 2 HD was also re-branded to ‘Sky Sports Ashes HD’ in the same move used for the standard channel on 30 June until 31 August 2013. Sky Sports 4 HD will be also re-branded to ‘Sky Sports Ryder Cup HD’ in the same move used for the standard channel on 18 September 2014 until 2 October 2014.

Sky Sports 3 HD, Sky Sports 4 HD and Sky Sports F1 HD launched on Virgin Media on 15 July 2014. Sky Sports 5 HD launched on 12 August 2014 as well as being added on Virgin Media. However, Sky Sports News HQ HD is scheduled to be added, no launch is confirmed. Sky Sports 3, 4 and 5 HD are also scheduled to launch on UPC Ireland.

On 1 January 2015, Sky Sports News HQ HD, along with Sky News HD were added on Virgin

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